Steps Lifestyle Logo Design
The concept of this design cleverly alludes to taking steps to a well-balanced life, which is well represented by the logo icon, a stylized leaf with stairs and the negative space creating the “E” in the name STEPS. The leaf icon centers the logo putting emphases on being balanced and organic holistic living. The icon is symbolic of the emotional growth that takes place with each session. The overall mark can also be interpreted as “transforming life, fresh and full of strength”. The strong color scheme is flourishing, peaceful, and lively and makes this logo memorable and easy to reproduce.
Client: Steps Lifestyle
Category: Branding/Logo
SERVICES & DELIVERABLES
• Art Direction
• Brand Identity Development
• Copy Writing
• Creative Direction
• Graphic Design
• Illustration
• Project Management
