Betty’s Women’s Center for Change Logo Design
Sometimes a simple logotype can best explain the entire concept behind a corporate identity. Obviously the letter “B” is used here to create a symbol of change, which visually depicts this organization ultimate goal of self-help & spirituality empowerment.
The design cleverly alludes to being transformed, empowered and growing from within, which is well represented by the stylized “B” in the name Betty. This element can also be interpreted as motivation for freedom or letting oneself develop. The implied butterfly shape is symbolic of rebirth or a fresh new direction in life (Hence a growing out from within). The combination of colors instinctively blends with a bold yet elegant feel that makes this an excellent identity for the women’s center.
Client: Betty’s Women’s Center for Change
Category: Branding/Logo
SERVICES & DELIVERABLES
• Art Direction
• Brand Identity Development
• Copy Writing
• Creative Direction
• Graphic Design
• Illustration
• Project Management
