Alliance HealthCare System Brand Identity
This hospital/healthcare system logo implies the harmony of services with an abundance of “heart” & “soul”. Love is a crucial component in the care they provide. The concept of this design cleverly alludes to the adoration of community and individualized compassionate care, which is well represented by the logo icon. These elements can also be interpreted as “hopeful, fresh, and full of vigor”. The color scheme is strong in emotions representing compassion, leadership, boldness, authenticity, and superior service.
Client: Alliance HealthCare System
Category: Branding/Logo
SERVICES & DELIVERABLES
• Art Direction
• Brand Identity Development
• Copy Writing
• Creative Direction
• Graphic Design
• Illustration
• Project Management